I handle the operations and systems behind your brand so you can stay focused on the vision that got you here.
Hi! I'm Tori. I've spent the last decade in operations, eCommerce, and strategy — on founding teams, building businesses from scratch, moving across supply chain, production, financials, and merchandising.
For you, that means I've probably already solved the problem you're stuck on. I've led operations for companies scaling from early-stage to global — across ecommerce, fashion-tech, service-based businesses, and international production — and now I bring that same range directly to founders and small teams through Tori Viesta, LLC.
I'm a generalist by nature, which means I move between the creative, financial, and operational sides of your business instead of only handling one piece of it.
I'm based in Denver and work with clients remotely.
If that sounds like the partner you need, let's connect!
A merchandising and fashion-tech background applied to the visual and creative side of a brand — product pages, collections, site UX, content planning, and sourcing.
The result: collections and product pages that are actually live, on-brand, and ready to sell, with a content calendar you're not writing the night before.
A financial and operations background covering revenue tracking, budgets, inventory, pricing, and reporting.
The result: one place you can open on any given week and see what came in, what's owed, what margin each product is carrying, and what you can afford to do next.
A startup operations background covering SOPs, documentation, tooling decisions, and cross-functional process.
The result: the recurring work — orders, customer service, launches, onboarding — runs off documented steps your team can follow without asking you first.
I move across all three depending on what a business needs most right now — that flexibility is the point.
01
A short intro call to understand where the business needs the most support right now.
02
A light-touch look at where structure, systems, or creative direction would help most.
03
Ongoing partnership, flexible in scope — not a fixed package or tier.
I partner with founders across wellness, beauty, astrology, human design, holistic practices, jewelry, and fashion — brands built at the intersection of inner alignment and outer expression.
Tori Viesta, LLC
Independent consultancy — operational support, systems design, creative and merchandising input, and business strategy for founders. Engagements include Vivi Labs, Dom + Tom, PBM Princess, Whyte, Dangene, AskPetal and more.
Silent Opus
Operations and growth leadership — managed production and manufacturing across international partners in high-end, luxury jewelry.
Cortina (Acq. by Logicbroker)
Operations leadership — scaled global operations and led large-scale partner onboarding.
CoEdition (Acq. by City Chic)
D2C eCommerce operations.
Finery (Acq. by Stitch Fix)
Fashion-tech operations and strategy support.
If you're building something interesting and need a partner who can move across the creative, financial, and operational sides of it — start with a conversation.